Summary

Success with search engines and directories is not one magical thing you do specifically. It is the culmination of your whole strategy. It is a time consuming, labor intensive activity with great rewards.

Directory Submission

Part 1 - How to register with Yahoo
Part 2 - How to register with LookSmart
Part 3 - How to register with Open Directory
Part 4 - How to register with Overture
Part 5 - Summary

Directory Submission Is Complicated

Automated services make search engine submission a snap, but directory submission is more difficult - and takes longer. Human editors review each submission for quality and content before accepting it into the directory. The volume of new site submissions is so huge that they can afford to be selective. Increase the chances they'll choose you by submitting a first-rate site and following submission guidelines exactly.

Select The Proper Category
You must submit your site to the proper category and sub-category to have it reviewed by the proper editor! Directory editors are overloaded with submissions: they won't do your job for you and research the proper category for your site. Inappropriate submissions are much more likely to be rejected instead of forwarded to another editor.
You may also increase your chances if you submit to the regional portion of a directory. For instance, imagine that you own a real estate agency in Alabama and want to submit your Web site to Yahoo. In the main directory portion - Business and Economy/Real Estate - there are 343 sites listed already. However, if you look at the regional portion of the directory - Regional/US States/Alabama/Real Estate - there are 11 sites listed. In general, editors are more willing to accept sites into categories that have relatively few listings.

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