|
Topics
Related to Link Popularity-
Click Popularity and Stickiness: Click Popularity is a measure
of the number of clicks received by a
website from a search engine's referral. Web Page Stickiness is
measured by the timeframe a user spends at a website. Based on
this ranking methodology, search engines conclude that the longer
a
users spends on a site… the more relevant it must be. Choosing
the right keywords is crucial to search engine success. If you
choose keywords that are too broad you will have difficulty converting
visitors into buyers. If the chosen keywords are too competitive,
you may be indexed dozens of pages deep, literally, "lost
in cyberspace".
It is best to choose keywords that are highly relevant to your
products and services. For a customer wishing to sell Sun Protective
Clothing it is better to target the keyword "sun protection
clothing" compared to "sun" or "clothing".
Aside from individual keywords being to broad, they are also
very competitive.
The best-case scenario is choosing targeted keywords that are
popular. Optimizing your website for keywords that no one is searching
for is a waste of time and money.
There is a fine line between keywords that are too competitive
and too unique. MonsterWebPromotion uses WordTracker to analyze
keywords for popularity and competition. Using the best available
technology, we are able to choose keywords that will provide the
best search engine success.
Pay Per Click search engines have drastically changed the way
businesses advertise on the web.
How Do Pay Per Click Search Engines Work?
1. Advertisers "Bid" on keywords relevant to their business.
2. The "search results" are delivered in the order of
highest to lowest bid.
3. Advertisers are charged the "bided amount" when a
user clicks through.
PPC advertising is an excellent method of drawing targeted traffic
to your website. There are several Pay Per Click strategies that
will increase performance and deliver a cost-justified ROI.
1. Creative :: Advertisers submit individual Titles and Descriptions
for each keyword. It is important to include the "keyword"
in the Title and in the Description- your listings will receive
a better click-through-rate. Even if you are the number one listing
within the pay-per-click results, you will only receive a 2% -
5% click through rate. The quality of your creative will determine
your click through rate!
2. ROI :: Pay Per Click Engines become more competitive everyday-
especially Google Ad Words and Overture. It is important to consider
the return on your investment when advertising on pay-per-clicks
engines. Formulate a cost structure that makes sense for your
business model. If you are paying $10.00
to Pay Per Click Engines for every sale, and you profit $9.00
on every sale, you need to restructure your PPC bidding model.
Every business has a unique cost matrix. Run financials to formulate
your PPC bidding strategy and closely track sales derived from
your advertising.
3. Tracking URL's :: Tracking URL's will maximize your PPC ROI.
For each keyword URL, place the following code at the end of your
URL?source=yourkeyword_PPCSearchEngine so you can track results
in your statistics program. Example, if Monster Web Site Promotion
is using Google Ad Words as a pay per click engine and wishes
to create a tracking URL for the keyword "Web Promotion",
it would be constructed as follows:
URL = http://www.monsterwebpromotions.com?source=webpromotion_GoogleAdWords
By creating a tracking URL, we are able to track which search
terms and which search engines are generating sales. If you are
a MonsterCommerce client, also use the discount code editor so
you can run reports to gauge ROI. Most of the time 25% of your
keywords will deliver 85% of your sales. By tracking URL's you
can reduce keywords or PPC engines that are not cost effective.
The result? A better return on your investment!
4.
Targeted Keywords :: Choosing proper keywords is the most important
aspect of PPC advertising. Use the Overture.com Search Term suggestion
tool to learn which keywords are driving the most traffic to your
industry. Make sure you choose keywords that will direct targeted
traffic to your website. If you choose keywords that are extremely
popular (but not target specific to your business), you will be
disappointed as your advertising dollars are eaten up- without
converting sales.
Choosing the right keywords is crucial to PPC success. If you
choose keywords that are too broad you will have difficulty converting
visitors into buyers. For a customer wishing to sell a particular
movie title on DVD online it is better to target the keyword "Movie
Title DVD" as opposed to bidding on the keyword "DVD".
Aside from single keywords being too broad, they are also usually
very expensive.
5. URL Pathing :: When you spend money PPC advertising you want
to get the most bang for your buck. When choosing the URL path
for each keyword, keep in mind that it is best to direct the user
directly to the product they seek.
For example, if you sell "billiard supplies", and the
keyword you are bidding is "billiard balls"... you should
direct all users clicking on your "billiard ball" listing
to the "billiard ball" portion of your website. Don't
lead users to your homepage- take them directly to the relevant
portion of your site! This is important! You will sell more products
and get a better return on your investment by following this advice.
6. Short Term Strategy :: PPC Engines are an excellent short term
strategy for business entering the e-commerce arena because traffic
is delivered immediately. The shortcoming is PPC engines are increasingly
more competitive and expensive. Search Engine Optimization is
a more cost effective means for a long-term SE placement strategy.
SEO will drive targeted traffic for pennies on the dollar compared
to PPC.
PPC SUMMARY ::
- PPC advertising is an excellent resource for qualified traffic.
- When executed properly, PPC will deliver a solid ROI.
- Avoid the common mistakes and pitfalls of PPC advertising.
- Use tracking URL's to cost justify the capital outlay.
- Choose targeted keywords that will convert browsers into buyers.
- You must constantly tweak and monitor your PPC campaigns.
- The quality of your creative is mission critical to PPC success.
- Drive the user directly to the keyword... not to your homepage.
- PPC is an excellent short-term strategy.
- SEO is more cost effective and secure for the long-term.
Are PPC rankings relevant?
PPC engines are highly relevant for several reasons.
1. Human Editors > Most PPC engines use human editors to accept
or decline keywords to ensure only relevant content.
2. Cost Justification > By paying per click, irrelevant advertisers
are forced to abandon irrelevant keywords because of cost justification.
It is a profit losing scenario for a company to bid on irrelevant
keywords.
Should you use pay-per-click engines?
This decision should be influenced by your industries keywords
and prices. Your budget, economies of scale, profitability and
many other factors should be considered before entering the PPC
arena. How much are you willing to spend to make a sale? If PC
engines can meet the figure you derive, it is a
rewarding investment.
Links to the leading PPC Engines
Overture.com :: Sign-up now with Overture!
Google's AdWords :: Sign-up now with Google Ad Words
2nd Tier PPC Engines
Lycos Ad Buyer
Ah-Ha
Findwhat
E-Pilot
Optimize Your Website For High Search Engine Ranking!
Unless your site appears on the first or second page of search
results from the major search engines, your chances of getting
visitors from them are very slim. Search engine placement is the
most important--and most misunderstood--aspect of website promotion.
The most popular search engines
will check your site directly for ranking information. Using correct
methods, your site can gain a top position and more potential
clients; however, using wrong methods or no optimization at all
can result in
lower or non-existent ranking. After a great deal of research
and experience, we have discovered the very best proven techniques
to modify your web page to gain a higher ranking.
A Few Facts...
85% of web users will look for your product or service in a search
engine and will only look at the first 10-30 listings and ignore
the rest. Using a Search Engine Ranking service to optimize your
web site and submit to the search engines is a foundational part
of online marketing and cannot be ignored.
Most major search engines will 'spider' your site (search it for
keyword relevancy via an automated computer program). Ranking
depends on the preparation AND the keyword phrases chosen. We
will ask you for keyword phrase suggestions, then research them
to find out how popular they are...we will optimize your home
page for the most popular keywords to get you the most visitors
possible.
"Simply repeating the same keywords or frequently resubmitting
my site will get me higher in the search engines." NO! This
is likely to get a lower ranking--or possibly kicked off the search
engines for good. We know the right combination of keywords, phrases,
hidden meta tags, body text, and title design to get maximum results.
"Just blasting out multiple submissions using some software
program will get me in the major search engines"...wrong.
Major search engines are generally not accepting free submissions
anymore and the minor ones can ban you for excessive submitting. Ultimately,
our goal is always to get you in the top 5 search results in at
least 10 of the top 20 major search engines whenever possible.
Benefits...
Keyword Phrase Research. Popular keywords are essential to success.
Using the suggestions you give us and our analysis of your website,
we will research your keywords against those actually used in
search engine queries in order to find the most popular ones for
your product or service. Full analysis and optimization of your
home page for highest possible search engine ranking. This includes
using various techniques: we will modify your home page's hidden
code, meta tags, visible text, title, etc...once the
modifications are complete, the new page will need to be uploaded
to your server. We may also suggest redesign of your website for
optimal ranking (e.g., beautiful websites with all graphics do
not rank well unless certain modifications are made). Highest possible
search engine placement! We use every tool available to get you
in the highest results for your keywords.
Monthly
submission (12X) to the top 650,000 search engines, directories,
award sites, yellow page, classified ad networks, and link listings
found on the Internet. Free email consultation.
Great Price! Most of our competitors will not reveal their prices
on their websites because they try to charge outrageous fees--anywhere
from $1,500 to $6,000 for similar service to Get Hits...plus hundreds
in monthly fees. Check out our competition and see for yourself!
Includes one year of 48-hour indexing and refresh fees for the
Fast and Inktomi major search engine networks. This is a $73 value
and is included in the cost of your service! Without these networks,
your website would not be seen in up to 36 of the Internet's top
search engines.
Up
to 90% Internet reach
FREE Submissions! Because we submit to so many search resources,
some servers will be down and unable to accept a submission; therefore,
we submit to many more search engines than you paid in order to
compensate--this can mean as many as 25,000 free submissions!
We will email you throughout the optimization and submission process
and create a detailed report with submission details for each
engine.
Submission
& Reporting...
We not only submit and optimize your site for the top 30 search
engines, but you will also receive our "Top 650,000"
monthly submission service. This will put your website in all
the best major and minor search engines, directories, award sites,
yellow page, classified ad networks, and link listings found on
the Internet. To view a sample listing of the search engines you
will be submitted to, please click here.
What's The Cost?
Our search engine placement service has dramatically dropped in
price from our normal fee of $495 to only $349 for one year! Let's
do the math...this works out to only $29.09 per month for web
page optimization, major network fees, 48-hour updates in 36 major
search engines, and monthly 650,000
submissions!
Order Today...
Please go to our secure order site to get started. It only takes
5 minutes to register and your order will be processed as soon
as possible. The earlier you submit, the sooner you will get listed.
|
