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Part
1 - Why Search Engines Are Important To You
You've
built your site. You've tested it. You're ready for business.
So
where are all the people?
You need to get the word out about your great site, but with limited
resources and no advertising budget, you need some way to attract
visitors.
What can you do?
Try the No.1 way people find out about sites - Search Engines! Surveys
show that over 85% of internet users find new Web sites by using
search engines. Other surveys show that after email, search engines
are the most popular activity on the web. Instead of blowing your
limited resources on banners and ads galore, use search engines
to send motivated visitors to your site. Click through rates on
banner ads continue to drop, while search engine traffic is on
the rise and growing everyday.
Search engine optimization( techniques to improve how your Web
site ranks in the search engines) has been called the cheapest
and most effective marketing tool available. Expect to pay professional
firms that specialize in search engine optimization $2000 for
a small site - $10,000 is common for big companies. If you are
in an extremely competitive business, plan on shelling out $25,000
and up. Oh, and don't be surprised if you have to sign a six month
or even a year contract. That's the norm for a professional shop.
You
have an option to "do it in-house". With a little help
from Net Mechanic, you can do search engine optimization yourself,
improve your site's search engine ranking, and save yourself a
lot of money, frustration, and time.
Search
engine traffic is the kind of traffic you want.
Why?
Traffic
you receive from search engines is already targeted. Visitors
arriving at your site from search engines have entered a keyword
relevant to your site, so they are already interested in your
product or service. This is the best source of potential customers
you can have.
Search
engines are the number one way users find new sites. Surveys show
that over 85% of users rely on search engines to locate information
on the Web. If you optimize your site to do well on the engines,
then register your site with search engines, you should see increased
traffic to your site.
Search engines are free to users and users know where and how
to use them. One of the first things a novice to the Internet
learns is how to use Yahoo (actually Yahoo is a directory, but
we'll discuss the difference later). |
