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Writing
Keywords
Page Title
The page title is very important to obtain top search engine ranking.
The
title of a Web page appears on top of the page in the title bar
of the
browser. Web pages that use your search terms in the title will
rank
higher
with some search engines than pages that contain them in the text
only.
Follows these tips to write your page titles.
Write a powerful headline for the title of your site. The title
you
submit
to search engines is often used to list you in their directory.
Keep the length 20 words or less. Longer titles may be cut off
in the
search
engine listing.
Create a title for each Web page.
Include the most important keywords and phrases your visitors
are
likely to
use when searching for your topic.
Starting your page title with a letter toward the beginning of
the
alphabet
(A, B, C) may increase your chances of appearing near the top
of the
listing
in some search engines.
Samples of Titles
Five Star Web Design provides user-friendly Web design and free
tips to
design and promote your Web site, boost traffic, and increase
sales.
Five Star Web Design designs easy-to-navigate Web sites to maximize
sales
for small businesses in San Diego, California.
Site Description
The site description is used by most search engines to list the
description
of your Web site. When providing your own description in the META
description tag, your listing may be displayed in the search engine
listing
as you provide it. If you don't provide a META description, the
search
engines will generate a description from the content of your page.
Follow
these guidelines for better results.
Write descriptions of your Web site of various lengths (one to
three
sentences). Submit the maximum allowable length to the search
engines
to
convey a persuasive message.
Make your description informative and compelling to attract visitors
to
your
site. Provide a benefit or solve a problem.
Include your most important keywords and phrases.
Sample Descriptions
Get your Web site noticed and increase online sales with an
easy-to-read-and-navigate Web site.
Get your Web site noticed with effective Web design.
The best way to consistently maintain a high ranking is by including
keywords in your Web pages and META tags. Including keywords in
your
headlines, first paragraphs of your Web pages, page titles, and
META
descriptions can make a big different in your search engine
positioning.
It's worth spending time writing keywords, descriptions and page
titles.
Profitable Web Strategies can insert your HTML tags in your Web
pages
Selecting Targeted Keywords
to Get Top Search Engine Ranking
Keywords and META tags can dramatically improve your search engine
ranking.
It's important to select relevant keywords and write compelling
descriptions
and page titles. You will need them when submitting your site.
Keywords
Keywords in strategic places give your Web pages a chance to come
up
when
visitors type in words that match your keywords. Here are some
tips on
writing keywords.
Make a list of 20 to 30 keywords and phrases that are relevant
to your
Web
site.
Use words and phrases your prospects may enter into a search engine
when
searching for your topic, product, or service. Web surfers often
enter
phrases rather than words when searching for Web sites.
List the most important keywords and key phrases first.
Include your name, business name, product names, and the city
and state
you're conducting business in. Also include common misspellings
and the
plural form of the words.
Don't repeat key phrases or individual words more than five times.
Many
search engines consider this spam and will exclude you from their
index
if
you are spamming them. (Spamming or spoofing includes repeating
words
frequently to trick search engines into displaying your site at
the top
of
their listings.)
Type in your own keywords and phrases on popular search engines.
Look
at the
results and make changes as needed.
The following are keywords and key phrases related to Web design:
web site design san diego, california, web page design, web designer,
webmaster, web site development, graphic design, web site designers,
webmaster, HTML coding, five star web design, leva duell.
PWS can insert your HTML tags in your Web pages. Call (760) 944-7970
or
email duellmktg@aol.com
Including keywords in your Web pages' content (especially your
headline
and
first paragraphs), page titles, and META descriptions can make
a big
different in your search-engine positioning. It’s worth spending
time
writing keywords, descriptions, and page titles.
Analyzing Your Keywords
We will work together on selecting your keywords and determining
what
the
best keywords are to optimize your web site.
First you'll give us an initial list of keywords you think are
relevant
to
your web site. We will evaluate those keywords, research and analyze
your
competitor's keywords, add keywords to your list, and check the
popularity
of your keywords. We will submit the revised list of keywords
to you
for
your approval.
Researching, analyzing and researching your keywords and their
popularity
alone takes us about 3-4 hours.
Based on our marketing research and analysis, we will identify
the most
popular keywords that are relevant to your Web site. After you
approve
those
keywords, we will optimize your site for those keywords.
Popular Keywords
We use various keyword research tools to find out which keywords
are
popular
among Internet users. We select keywords based on their popularity
without
regard to their competitiveness. We base the popularity on statistics
and
research. If a keyword is popular and relevant to your site, we
will
select
that keyword, even if that keyword is very competitive. To ensure
your
success, we only select multiple word keywords - not single keywords.
After determining your most important keywords, we will work with
you
on
writing your page titles and description. Page titles are very
important to
obtain top search engine ranking.
The site description is used by some search engines to list the
description
of your Web site. Click here for tips on how to write your description.
You can read more about how META tags can dramatically improve
your
search
engine ranking.
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