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Search engine optimization is the most cost effective form of
website advertising with a low cost-per-acquisition (CPA) and high return
on investment (ROI). SEO is the best form of advertising online and
offline!
SEO is proactive the customer is actively looking for the products/
services you provide. Compared with other forms of advertising, website
promotion/ Internet marketing accomplished through search engine
optimization is very inexpensive. Think about how much your business
spends on television, radio, newspaper, magazine, and yellow pages ads. If
you break these costs down on a monthly basis, SEO would cost the least
and deliver better results.
The ads in the business magazines were the most expensive but they
provided the greatest audience reach (next to SEO) and because the size of
the ad was larger than the newspaper and yellow pages ad. Radio came in as
the next most expensive. Newspapers came in third only because the
frequency option we selected was one ad appearing once per-week (Saturday
issue) and because the size of the ad was fairly small. The yellow pages
came in around the same cost as SEO, but what good is a yellow pages ad to
an online business? SEO on the other hand, had one of the lowest costs,
and provided the greatest audience coverage with 24x7 frequency.
Which of these forms are you currently using? How effective have they
been? Do your own research and see what you come up with.
It doesn’t matter what form of advertising you are using… for online
success, SEO really is the most cost effective and efficient way to
promote your business. That’s why search engine optimization is gaining in
popularity with everyone from small one-person operations to large,
multi-national Fortune 500 companies.
SEO lets you target your message to the right people at exactly the right
time... when they are looking to buy… at a fraction of the cost of other
advertising media and a better ROI.
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