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The Google Sandbox theory, or Sandbox effect as it has become known
in the SEO world, is a dampening filter that is applied to new websites.
Some programmers have viewed Google as uncomfortable to rank newer
websites until they have proven their viability to exist for more than a
period of “x” months. It usually lasts for between two and six months from
the site’s launch date. It’s not unusual for a new website to enter the
SERPs (search engine results pages), for a couple of weeks and then drop
out of the search engine rankings completely, so if it happens to your new
website - don’t panic!
However the website is not hindered as much as the links that are
reciprocated from other users. Newer links that are created are put on a
“probationary” status until again they pickup in rank from other matured
sites or placed directly by an ad campaign. The idea behind the hindrance
is to prevent a fast ranking to occur on a new website. The usual holding
period seems to be between 90 and 120 days before a site would start
obtaining rank from reciprocal or back linking.
Some advice has been given to have companies you are going to reciprocate
back add your link first to the website. This may help grandfather your
site in, thus reducing the waiting time associated with “new” websites.
People have noticed a 0 page rank when first signing up and receiving a
bolstering 7 page ranking after 4 months. Why the delay? The fact is, that
if people realized how easy it would be to get a high ranking, would that
take away the credibility of the engine. It depends on whom you ask, but
it does seem to be happening frequently to newer subscribers. Do not
discontinue back linking, your rank will eventually appear. |
