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Benefits of Link Popularity Building
Building Link Popularity is one of the most important and critical aspects
of any effective Search Engine Optimization campaign today. The ‘off-page’
factors such as link popularity, PageRank and Anchor Text in incoming
links play a major role in your site’s ranking in the search engine
results pages (SERP).
Search Engines consider your site more important if more links point to
your site. Building link popularity improves the PageRank of your web
pages The higher the PageRank of your website, the higher its importance
for search engines and higher it gets ranked in the search engine result
pages. Search engines also take into account the PageRank of the pages
that link to your site and its industry relevance to your own industry.
Links from higher PageRank pages and industry relevant sites give your
site a higher value.
Types of Links
There are two types of links you can establish on the web. One way is to
trade links (Link Exchange), where you give a link from the links Page on
your site to the partner sites. The second method is to establish
‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal
links’. |
